Welcome to mam, a small conscious kidswear label created for the mini & mindful, that’s dreamed up & inspired by nostalgia, happiness & their beautiful minds

With each piece designed for play all day everyday, to live & laugh in, then wash & repeat. Made with all natural materials, we focus on timeless designs & seasonless style. As easy to layer up as they are to wear alone, & always pass on when outgrown

Based in the UK & reaching all corners of the globe, we believe in less is more & being kind to mother earth. Everything in our collection is designed to be mixed & matched, with all inclusive styles & simplicity. Created to let kids be kids, run wild & free. Our mini styles are unisex so they can own their style their way, with every single item made with love for beautiful, well made pieces that will last a lifetime & can be passed on to appreciate again & again

India ~ founder